Our Business Idea
The company provides the conditions that position Uppsala as the obvious destination. This is achieved by developing, selling, and supporting visitor-related establishments and by marketing the city to selected markets and target groups, with the aim of generating revenue and growth together with Uppsala’s business community.
Our Owner’s Directives
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The company shall develop and promote the part of the Uppsala brand that relates to the visitor economy. This shall be done in close collaboration with the business sector, associations, and other external stakeholders.
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The company shall attract and develop events, meetings, and visitor-related establishments in Uppsala. This work shall be carried out in close cooperation with neighboring municipalities, organizations, businesses, universities, and public authorities, with the goal of strengthening Uppsala’s position in the visitor economy both nationally and internationally.
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The company shall encourage organizers and visitors to travel sustainably to meetings and events in Uppsala.
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The company shall coordinate collaboration between arenas that are wholly or partly financed by the municipality, as well as manage projects for events in the visitor economy on behalf of Uppsala Municipality or external partners.
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The company shall, in cooperation with municipal committees and companies, contribute to the planning of multifunctional use of premises, facilities, and land in order to create the conditions for larger and more frequent meetings and events that strengthen the visitor economy and drive growth in Uppsala’s business sector.
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The company shall, in connection with the renovation or construction of meeting, sports, event, and recreational facilities, contribute expertise to ensure that the needs of visitors and organizers of events in Uppsala are addressed and met.