We’re here to put Uppsala on the map as a must-visit destination. By promoting the city and showcasing our experiences to carefully selected markets and audiences, we attract more visitors – driving growth, generating revenue, and supporting a vibrant visitor economy in Uppsala.
As the city’s official destination management organization, we work with tourist information and lead major events that make a lasting impact across the municipality. Through close collaboration with the local business community, we strengthen the meetings industry via Uppsala Convention Bureau – a partnership that brings more conferences, events, and professional gatherings to our city. We also work strategically with tourism development and brand-building initiatives tied to Uppsala.
Destination Uppsala is part of the Department of Business and Destination Development at Uppsala Municipality.