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Uppsala Convention Bureau

Contact local media

Would you like the media to highlight your event? Through the links below, you’ll find editorial offices based in Uppsala. You’ll also find useful tips on what your press release should include.

Tips for Writing an Effective Press Release

  1. Start with the city, date, month, and year.
  2. Headline – Create a strong, concise headline that highlights the essence of your news. Ideally no longer than one line, preferably under 40 characters including spaces.
  3. Lead paragraph – Begin with a short introductory text that briefly summarizes the news.
  4. Then, write a short introduction about what the event is about and why you chose Uppsala, preferably including a quote.
  5. Main text – Add all other key information. Ideally no longer than 1,200 characters including spaces.

Quotes
Here you can include an initial statement or quote from your organization to support the information above.

  • Number of participants and potential audience
  • Duration of the event
  • Venue
  • Has the event been held before?
  • A brief statement from you as the organizer

For example:

  • What does hosting this event mean for your organization?
  • What do you hope to achieve from the meeting or event, both immediately and in the long term?
  • What would you like participants to take away from the event in Uppsala?