These questions can be a good start:
– What price level will you maintain?
– How will the level compare with your competitors’?
– What are the participants, exhibitors and any sponsors willing to pay?
- What does your pricing strategy look like for participants?
- What does your pricing strategy look like for any exhibitors?
- Have you defined your sponsorship offering and set proposed pricing for the business exchange you are offering to any sponsors?
– Do you have realistic estimations for the number of participants, tickets sold, exhibitors, sponsors, any own sales on-site? What does your own risk capital look like?
- Minimum number of participants, to reach a breakeven point?
- Max number of participants? What is it that will limit the number?
– Are you fully aware of your costs?
- Fixed costs (regardless of number of participants):
- Flexible costs (dependent on number of participants):